BelArte Interiors is a boutique retailer of exclusive Italian furniture, with an average order value of over €20,000. With such high-value transactions and a limited client base, losing even a single lead was costly.

Although the company had tried amoCRM before, their use was minimal and inconsistent. A sales audit revealed several key problems:

• Untapped CRM functionality: Managers ignored basic tools like filters, mandatory fields, and loss reasons. As a result, the sales funnel lacked visibility and deals were closed without analysis.
• Inefficient call handling: Calls were distributed chaotically, with all office phones ringing at once and no consistent client-manager assignment. Customers often spoke to different reps each time.
• Poor website integration: Multiple lead forms on the website were tied to a fragile, custom integration. Leads arrived in bulk with no source tracking, and some were lost entirely.
• Long sales cycle issues: Selling luxury furniture can take months. Without systematic follow-up, “sleeping” deals were forgotten and often never revived.

The company needed a CRM solution that would capture 100% of leads, provide sales funnel transparency, and automate routine tasks so managers could focus on clients instead of admin work.

The new amoCRM environment transformed the sales team’s efficiency:

• No lost leads: Every inquiry—phone or web—is logged, distributed, and followed up. Customers now receive prompt responses instead of slipping away to competitors.
• Personalized service: With client preferences visible in the CRM card, reps can immediately discuss the exact product a client inquired about. This tailored approach increases trust and conversion, especially in the luxury segment.
• Sales discipline & transparency: CRM rules enforce follow-ups, track loss reasons, and highlight overdue tasks. Management no longer needs constant oversight—the system itself ensures accountability.
• Manager visibility: The sales director can monitor calls, review communications, and analyze conversion data in real time. Performance issues are spotted quickly and best practices are shared across the team.
• Shorter sales cycle: While exact figures are confidential, deals now close faster thanks to immediate responses, automated reminders, and less manual work.

Conclusion: By fully leveraging amoCRM, BelArte Interiors eliminated lost leads, established a culture of accountability, and created a personalized client journey. In a business where each deal is worth tens of thousands of euros, these improvements directly translate into higher revenue and stronger customer loyalty.

Our team redesigned amoCRM from the ground up to align with BelArte Interiors sales process:

• Website integration: All online forms were rebuilt to feed directly into amoCRM. Every inquiry now creates a deal with detailed client data (color, fabric, product preferences), allowing reps to personalize conversations from the very first call.
• IP telephony setup: We implemented intelligent call routing. New callers are sent to the team pool, but returning clients are automatically routed back to their dedicated manager, ensuring continuity and trust.
• Pipeline restructuring: We removed the “Client Thinking” stage, which previously stalled deals indefinitely. Deals requiring longer consideration are now moved into a separate “long-term pipeline” with automated reminders to follow up, keeping the main funnel clean.
• Automation & manager discipline:

Managers cannot accept new leads until existing ones are processed.
Mandatory fields ensure critical order details are always captured.
The “next step required” rule forces every deal to have a scheduled follow-up.
Templates & bots: Standard follow-up tasks are auto-created (e.g., call the client the day after sending a proposal). A chatbot sends a welcome message to new inquiries while the manager prepares to respond.